New York’s Fashion Week is not typically the forum you’d expect to witness groundbreaking technology (unless you would include the avant-garde tailoring), but, much to the audience’s surprise, the models who walked the runway at Diane von Furstenberg’s show on Sunday, September 9, wore the most anticipated and much-discussed gadget of the past year – Google’s Project Glass.
Furstenberg’s team has been using the glasses for the past week to document behind-the-scene footage leading up to the runway show. In a statement, the designer added, “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.”
Photographs have been shared on the fashion line’s Google+ page and will ultimately lead up to the premiere of a short film called “DVF through Glass” on Thursday, September 13th, in partnership with Google. The film will collect all the footage capture this week with the glasses.
While neither Google nor Furstenberg’s team have disclosed whether the eyewear the models wore could do more than snap photos, it’s a sign that Google has every intention on making the new technology fashionable. “Beauty, style, and comfort are as important to Glass as the latest technology,” Google’s Sergey Brin recently responded to the fashion collaboration. “We are delighted to bring Glass to the runway together with DVF.”
The first set of the glasses are expected to ship to developers in early 2013.