Date: April 3, 2013
To place an order from this Web site, you must first complete your Login or Register using the registration form and create a user name and password. During registration, and if you want to place an order, you are required to give contact information (such as name and email address), credit information for charges and related data. Your Personally Identifying information differs from your ‘Traffic Data’, in that there is no personal information contained in Traffic Data. We use this information to contact you about the services on our site in which you have expressed interest.
2. Information Collection Practices
2.1. Types of Information Collected
(a) Traffic and Demographic Data Collected. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; (4) types of web browsers used to access the Site; (5) 'Referrer' data reflecting the route by which you came to the Website (collectively "Traffic Data") (6) Demographic Data regarding your anonymous location, status, and other non-identifying data. Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site.
(b) Personal Information Collected. In order for you to access certain premium, services and to purchase products, including eyeglasses and related products that we offer via the Site, we require you to provide us with certain information that personally identifies you ("Personal Information"). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); (3) Address Data (such as your address for shipping zip code); (4) Rx and Prescription Data and measurements regarding your eyes, vision, vision health, and needs for eyeglasses and potentially, (5) your uploaded photograph(s), and (6) Information and submittals contained in a Contest Entry.
If you communicate with us by e-mail, or otherwise complete online forms, surveys, or provide other information, any information provided in such communication may be collected as Personal Information. If you add Favorites to the Favorites Section, place orders, or visit web site pages, these data are collected as Web Traffic and Demographic Data that may be transmitted to third parties for analysis. This information is saved in the Customer’s personal password-protected Account for future use. You may delete this data as you wish by logging into your personal Account using your Account information. You may delete any uploaded photographs by logging into your Account.
2.2. Uses of Information Collected.
(a) COMPANY USE OF INFORMATION. We use Contact Data to send you information about our company or our products or services, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences, to be sure you receive the correct order and to ship your order to you, with follow-up emails to secure your satisfaction and feedback and Social Network opportunities to keep in touch and follow the Company’s progress, sales items and other information. We use your Rx and Prescription Data to make your eyeglasses.
(c) We NEVER share your information with any third party that is not necessary to process and fulfill your order and for surveys and social network data. There is no onward transfer, no personally identifying information shared at all, no sharing of any data to any unknown companies who may want to send you information.
(e) Our Sensitive Information Principle: For sensitive information including your personal information specifying medical or health conditions. ZENNI OPTICAL will always treat as sensitive any information received from you or any third party where the third party treats and identifies it as sensitive. We only share your Rx and Prescription Data with our own direct factories that make your lenses and assemble your order, with customer service telephone assistants customer service reps, and with no others.
(f) User Choice Regarding Collection, Use, and Distribution of Personal Information. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information, including, but not limited to, being able to order eyeglasses, make a purchase of any accessory or item sold from this Site or establish an account.
Content provided by our customers include, but are not limited to, customer information, name, email, display name, images, videos, free-form content, product ratings, and click feedback. Such feedback is used to improve the quality of our services and some feedback may be posted on our website as the Company chooses in its sole discretion.
3.1. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION. We maintain a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile at www.zennioptical.com. Through your personal profile you may review and update your Personal Information that we have already collected. You may request that your account be deleted via an email to: email@example.com
3.2. Lost or Stolen Information. You must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.
3.3. PUBLIC INFORMATION. The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.
© 2013 Zenni Optical, Inc.