The $20,000 Grand Prize winner is the filmmaking team of Jesse Eisenhardt and Eric L. Wong, both of San Francisco, Calif., whose video of a baby stealing and abusing his father’s glasses impressed the judges with its implied message that Zenni Optical glasses are inexpensive enough that you can afford to lose a pair. Also, you can’t go wrong with a cute baby. Extra points for the drool.
“The baby is my son, Alex, who is 1 year old,” said Eisenhardt. “He constantly wants to grab my sunglasses off my face, and it terrifies me every time that he is going to break them. So we figured, let's make a spot that plays off that fear.” Wong, who played the father in the video, said, “When you give a kid a pair of glasses and let him play around, things get hilarious real fast.”
“Jesse and Eric really nailed what we were looking for,” said Zenni Optical Marketing Manager David Varnai. “We were completely won over by the edgy humor that conveyed how you can afford to lose a pair of Zennis to a kitchen appliance, since Zenni’s eyewear is so inexpensive. And we all loved that mischievous baby.”