{"id":65796,"date":"2019-03-16T10:52:54","date_gmt":"2019-03-16T18:52:54","guid":{"rendered":"https:\/\/www.zennioptical.com\/blog\/?p=65796"},"modified":"2025-02-02T07:44:13","modified_gmt":"2025-02-02T15:44:13","slug":"zenni-optical-releases-virtual-try-on-tool-to-enhance-shopping-experience-for-online-eyewear","status":"publish","type":"post","link":"https:\/\/www.zennioptical.com\/blog\/zenni-optical-releases-virtual-try-on-tool-to-enhance-shopping-experience-for-online-eyewear\/","title":{"rendered":"Zenni Optical Releases Virtual Try-On Tool to Enhance Shopping Experience for Online Eyewear"},"content":{"rendered":"<p>New Facial Analysis Technology Shows Consumers Exactly How a Frame Will Look and Fit On Their Face Before Purchase<\/p>\n<div class=\"bw-release-timestamp\"><time datetime=\"2019-05-16T13:00:00Z\">May 16, 2019 09:00 AM Eastern Daylight Time<\/time><\/div>\n<div class=\"bw-release-story\">\n<p>NOVATO, Calif.\u2013(<a href=\"https:\/\/www.businesswire.com\/\" rel=\"nofollow noopener\" aria-label=\"Visit BUSINESS WIRE Page\" target=\"_blank\">BUSINESS WIRE<\/a>)\u2013Zenni Optical, the online optical industry leader, today announced the full-scale launch of its 3D Virtual Try-On feature, which offers customers a true-to-life preview of Zenni\u2122 glasses on their face using a state-of-the-art facial analysis tool.<\/p>\n<blockquote>\n<p id=\"pull-quote\">\u201cOur Virtual Try-On feature significantly enhances the digital shopping experience, building upon our goal to migrate more traditional retail customers to the online opportunity at Zenni.com\u201d<\/p>\n<\/blockquote>\n<p>The Zenni Virtual Try-On feature was created in partnership with technology company DITTO. It enables consumers to use their mobile device or computer camera to capture a short five-second video that includes a 3D 180-degree scan of their face. Zenni\u2019s mission to make top-quality and fairly-priced eyewear accessible for everyone is a reality thanks to the Virtual Try-On feature that is now available on the Web, iOS\u2122 and Android\u00ae.<\/p>\n<p>To ensure accurate sizing and virtual orientation of their glasses, users simply hold up any plastic credit card to their forehead or enter their<a href=\"\/measuring-pd-infographic\" aria-label=\"Visit pupillary distance Page\"> pupillary distance<\/a> (PD), if available. Once a user\u2019s face is mapped, they can visually experiment with the more than 2,500 frame options in Zenni\u2019s catalog \u2013 virtually \u2018trying on\u2019 up to fifty different pairs that are displayed on one page for convenient review. Users can also see how frames look from multiple angles before finalizing their purchase.<\/p>\n<p>\u201cOur Virtual Try-On feature significantly enhances the digital shopping experience, building upon our goal to migrate more traditional retail customers to the online opportunity at Zenni.com,\u201d said Bai Gan, Chief Product Officer for Zenni. \u201cWith Zenni\u2019s extremely affordable point, we believe that the Virtual Try-On feature will drive even greater consumer confidence towards shopping for prescription glasses online.\u201d<\/p>\n<p>Since its launch in 2003, Zenni has offered a 2D \u201cFrame Fit\u201d feature where consumers upload a digital picture of themselves for a visual rendering of how the frames will look on their face. The launch of Virtual Try-On now gives shoppers even more peace-of-mind when they are looking for the right frames for their face.<\/p>\n<p>For more information on Zenni\u2019s <strong><a href=\"\/blog\/zennis-virtual-try-on-tool\/\" aria-label=\"Read more about Virtual Try-On\">Virtual Try-On<\/a><\/strong> Feature, visit https:\/\/www.zenni.com\/tryon.<\/p>\n<p><a href=\"https:\/\/youtu.be\/Aikck5AwlTs\" aria-label=\"Visit Watch Video Page\" rel=\"nofollow noopener\" target=\"_blank\">Watch Video<\/a><\/p>\n<p><b>About Zenni<\/b><\/p>\n<p>Zenni Optical pioneered the online eyewear business in 2003 to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription glasses and sunglasses. With its curated collections and thousands of frames, Zenni has sold over 25 million pairs of glasses since its founding. Zenni is proud to be the\u00a0<a href=\"https:\/\/www.nba.com\/bulls\/partners\/zenni-optical-becomes-first-ever-jersey-patch-partner-chicago-bulls\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\"Visit Official Eyewear Partner of the Chicago Bulls Page (opens in new tab)\">Official Eyewear Partner of the Chicago Bulls<\/a>. For more information, visit www.zenni.com<span class=\"bwuline\">\u00a0or connect on<a href=\"https:\/\/www.facebook.com\/ZenniOptical\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" shape=\"rect\" aria-label=\"Visit \u00a0Facebook Page (opens in new tab)\">\u00a0Facebook<\/a>,<a href=\"https:\/\/twitter.com\/zennioptical\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" shape=\"rect\" aria-label=\"Visit \u00a0Twitter Page (opens in new tab)\">\u00a0Twitter<\/a>,<a href=\"https:\/\/www.instagram.com\/zennioptical\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" shape=\"rect\" aria-label=\"Visit \u00a0Instagram Page (opens in new tab)\">\u00a0Instagram<\/a>\u00a0or<a href=\"https:\/\/in.pinterest.com\/zennioptical\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" shape=\"rect\" aria-label=\"Visit \u00a0Pinterest Page (opens in new tab)\">\u00a0Pinterest<\/a>.<\/span><\/p>\n<\/div>\n<div class=\"bw-release-contact\">\n<h2>Contacts<\/h2>\n<p>Allison+Partners<br>\nShane Collins, 415-277-4912<br>\n<a href=\"mailto:Zenni@allisonpr.com\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Visit Zenni@allisonpr.com Page (opens in new tab)\">Zenni@allisonpr.com<\/a><br>\nor<br>\nZenni Optical<br>\nSean Pate, 415-226-1962 x250<br>\n<a href=\"mailto:sean.pate@zennioptical.com\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Visit sean.pate@zennioptical.com Page (opens in new tab)\">sean.pate@zennioptical.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":null,"protected":false},"author":1,"featured_media":65563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158],"tags":[],"class_list":["post-65796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room"],"acf":[],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/65796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/comments?post=65796"}],"version-history":[{"count":3,"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/65796\/revisions"}],"predecessor-version":[{"id":93420,"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/65796\/revisions\/93420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/media\/65563"}],"wp:attachment":[{"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/media?parent=65796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/categories?post=65796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zennioptical.com\/blog\/wp-json\/wp\/v2\/tags?post=65796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}