Celebrates new line of eyewear with film collaboration by fashion designer Timo Weiland
NOVATO, Calif.–(BUSINESS WIRE)–Zenni Optical, a leader for more than a decade in online prescription eyewear, announces today the launch of its Metropolitan Collection. Featuring 14 classic eyewear styles remastered for modern lifestyles, the Metropolitan Collection is inspired by the visionaries who bring form, function and sophistication to America’s great cities. The frames in the Metropolitan Collection start at just $35.95 which include single-vision prescription lenses, and are available for purchase online at: www.zennioptical.com/metropolitan-eyewear-collection
To celebrate the Metropolitan Collection’s debut, Zenni is partnering with New York-based fashion designer Timo Weiland to act as creative director for a short film dedicated to those who continue to transform the urban landscape with style and originality. Directed by Shal Ngo, and showcasing three talented performance artists – Olivia Burgess, Grace Weber, John Gordon Gauld – the Metropolitan Collection-inspired short film titled “In Their Element” is live and available to view at: https://www.youtube.com/watch?v=SaOnSnMfzmc
“At Zenni Optical, we are constantly energized by the creativity and style of people who positively impact our world,” said Mark Brutten, marketing director at Zenni Optical. “The Metropolitan Collection is a result of Zenni’s continued commitment to offer unique, fashion-forward eyewear that is easily accessible online and affordable for everyone.”
The Metropolitan Collection is named after influential architects who have helped design and transform America’s most loved cities, with frames titled: Wright, Van Alen, Sullivan, Stone, van der Rohe, Pei, Olmsted, Niemeyer, Morgan, Maybeck, Johnson, Fuller, Eames and Ain. The frames boast modernly classic lines in both neutral colors and surprisingly bold new takes on classic tortoiseshell patterns. The look book, photographed by Wendy Strauss, is now available to view.
Like all Zenni frames, the collection can also be customized with tints, bifocal or progressive lenses and other options including engraving. For more information, please visit: ZenniOptical.com
About Zenni Optical
Founded in 2003, in Marin County, California, Zenni Optical offers stylish prescription eyewear to compliment every unique lifestyle. Customers count on Zenni to personalize their eyewear looks with prices that make them smile. From fashion-infused frames to state-of-the-art lenses, Zenni continues to be a preferred eyewear brand that delivers its promise of quality and customer satisfaction. For more information, please visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.