Zenni Announces New Exclusive Resort Collection with Eyewear Icon Iris Apfel

  • BY Marcelo Sanchez

The vacation-ready Iris Apfel x Zenni Resort Collection launches today, the fifth collaborative collection in Zenni’s multi-year partnership with Apfel

Novato, Calif.Zenni, the online eyewear retail leader, today announced its fifth exclusive collection with legendary style icon and eyewear aficionado, Iris Apfel. Just in time for warmer weather adventures, the new Iris Apfel x Zenni Resort Collection features new head-turning frame styles in vibrant hues

Whether gearing up for a trip to the beach, an outdoor brunch, or catching some rays right at home, this new eyewear collection can be styled for any spring or summer look. The Iris Apfel x Zenni Resort Collection, inspired by warm weather destinations, will boast an electric mix of new styles and colorful remixes of fan favorites – all made from Zenni’s highest quality, hand-polished acetate.

The exclusive collection features three new frame styles to pair with vacation-ready looks, and fresh, ready-for-summer colorways for other popular Iris Apfel x Zenni styles. The collection includes:

  • Miami Nice: a timeless square frame available in seafoam, fuchsia or black
  • Beachy Keen: an oversized round frame available in sandbar or mermaid
  • Making Waves: a retro-inspired cat-eye frame available in creamsicle, Serengeti or mosaic
  • Good to be Square: now available in seafoam, mermaid and amethyst
  • The Iris Apfel: now available in tiger’s eye and sandbar
  • What’s New Pussycat: now available in amethyst and fuchsia

With a starting price point of $39.95, these premium, hand-polished acetate frames are both accessible and collectible to suit any mood or look. All Iris Apfel X Zenni Resort Collection frames are available as glasses or sunglasses in Zenni’s full array of customizable lens tints and mirrors.

“We are fortunate to work so closely with Iris on all our designs and overjoyed to share this Resort collection with her global fanbase,” said Michelle Ticknor, head of lifestyle partnerships at Zenni. “Iris brings her boundless creativity and joie de vivre to every design decision in our exclusive collaboration.”

To capture the Iris Apfel X Zenni Resort Collection, Zenni partnered with celebrated lifestyle photographer Ben Watts on location in South Beach, Fla. These images complement the original Iris Apfel x Zenni Zentennial campaign launched last year, which was shot by celebrated fashion photographer Ruven Afanado with Iris at her home in Palm Beach, Fla.

The Iris Apfel X Zenni Resort Collection is available today at Zenni.com/iris.

About Zenni

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers men, women, and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With complete prescription pairs starting at just $6.95, and averaging just over $40, the company has brought massive price disruption to the traditional retail model. With over 35 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Red Sox, Call of Duty League and the Chicago Bulls. For more information, please visit Zenni.com/Press.

 

About Iris Apfel

Self-described as “the world’s oldest living teenager,” Iris Apfel had made an iconic mark for herself in the elite fashion realm. By trade, Iris spent her career as an interior designer working on design restoration projects, specifically including her work at the white house — crossing nine presidents. At a spry and active 98 years old, Iris released her autobiographical coloring book titled IRIS The Coloring Book, which encapsulates the many years of the fashion darling’s life in sixteen pages of whimsical drawings and witty sayings. Iris also released a book IRIS APFEL: ACCIDENTAL ICON, MUSINGS OF A GERIATRIC STARLET in 2018. Iris currently has a fashion capsule collection on HSN and sells home goods exclusively with Grandin Road. In addition to her exhibits and collections, Iris is a visiting professor at the University of Texas, Austin. Recently at the United Nations’ New York Headquarter, she was awarded the Women Together Special Award at the 12th Annual Women Together Gala. Iris splits her time between NYC and Palm Beach. In 2015, she lost her long-time-love and partner of 67 years, Carl Apfel.

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