Zenni Brings Iconic Character Looks to Life from Smash Broadway Musical Tootsie as Official Eyewear Partner

Fans can now own their favorite stage styles from Zenni’s new Tootsie Musical Collection

NOVATO, Calif. & NEW YORK–(BUSINESS WIRE)–/tv” target=”_blank” rel=”noopener noreferrer” shape=”rect”>Zenni, the online optical industry leader, and Tootsie the Musical are proud to introduce the new Tootsie Musical Collection of eyewear. The exclusive collection features the official red glasses worn on stage by Tony Award winner Santino Fontana as Dorothy Michaels and additional styles worn by other lead characters Jeff Slater and Ron Carlisle.

“Dorothy Michael’s eyewear is iconic. It’s exciting to take it from the stage and bring it to our theatergoers.”

In addition to providing the stylish eyewear looks of the lead characters, the partnership between Zenni and Tootsie will include a national fan sweepstakes that will see a lucky winner enjoy an all-expenses paid trip for two to New York City (including airfare and hotel for two nights) a pair of tickets to see Tootsie, a meet and greet with the cast and a signature pair of Tootsie glasses made to their personal specifications.

While the cast of Tootsie performs at the Broadway in Bryant Park event on Thursday, August 15, attendees will have the chance to purchase glasses from Zenni’s Tootsie Musical Collection in a variety of lens styles including non-prescription /blokz-blue-light-glasses” target=”_blank” rel=”noopener noreferrer” shape=”rect”>Blokz blue blockers and sunglasses in various tints.

“Zenni is proud to partner with such a runaway hit musical like Tootsie, and it’s been so much fun developing and providing the glasses that bring Dorothy Michaels’ character look to life,” said Sean Pate, head of partnerships for Zenni. “With eyewear so integral to the costume design in Tootsie, offering the chance for fans of the show to get those same looks was a natural partnership opportunity.”

The Tootsie Musical Collection features four key style choices as seen in the show including the signature pair of red frames worn by Dorothy Michaels as well as a secondary cat-eye pair worn in additional scenes. Other styles included are a black rectangular frame inspired by the musical’s infamous director Ron Carlisle and Michael Dorsey’s comedic roommate Jeff Slater’s timeless square frame in tortoise shell. To get your favorite Tootsie-inspired look, visit /tootsie-glasses” target=”_blank” rel=”noopener noreferrer” shape=”rect”>www.zenni.com/Tootsie.

“I am thrilled to be partnering with Zenni on this show,” said Tootsie’s lead producer Scott Sanders. “Dorothy Michael’s eyewear is iconic. It’s exciting to take it from the stage and bring it to our theatergoers.”

Before buying from the new Tootsie Musical Collection or any of Zenni’s 2,500+ stylish frame options, customers can use Zenni’s 3D /tryon” target=”_blank” rel=”noopener noreferrer” shape=”rect”>Virtual Try-On feature. The tool offers customers a true to life preview of the glasses on their face using a quick facial analysis tool and shoppers can virtually “try on” 50 glasses at one time.

In addition to the official Tootsie partnership, Zenni is also showing up in a multitude of pop culture avenues throughout sports and entertainment. In October, 2018, Zenni forged a landmark partnership with the Chicago Bulls to serve as the iconic basketball franchise’s official eyewear partner and first jersey patch sponsor. Zenni also recently became the official eyewear partner to the Golden Guardians – the NBA’s Golden State Warriors League of Legends Championship Series (LCS) team. Additionally, Zenni penned a partnership with Lifetime’s American Beauty Star and a complementary ad campaign and had a presence at a number of summer musical festivals this year including The Governors Ball in New York City and Life is Beautiful in Las Vegas.

About Zenni

Zenni Optical pioneered the online eyewear business in 2003 to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription glasses and sunglasses. With its curated collections and thousands of frames, Zenni has sold over 25 million pairs of glasses since its founding. Zenni is proud to be the Official Eyewear Partner of the Chicago Bulls. For more information, visit /blog/press/” target=”_blank” rel=”noopener noreferrer” shape=”rect”>www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.


TOOTSIE tells the story of a talented but difficult actor who struggles to find work until one show-stopping act of desperation lands him the role of a lifetime – as the star of a new Broadway musical.

The Broadway company is led by Tony Award winner SANTINO FONTANA as Michael Dorsey, Tony Award nominee LILLI COOPER as Julie Nichols, Tony Award nominee SARAH STILES as Sandy Lester, JOHN BEHLMANN as Max Van Horn, Tony Award nominee ANDY GROTELUESCHEN as Jeff Slater, JULIE HALSTON as Rita Marshall, Tony Award winner MICHAEL McGRATH as Stan Fields, and Tony Award nominee REG ROGERS as Ron Carlisle.


The design team for TOOTSIE includes scenic designer David Rockwell, costume designer William Ivey Long, lighting designer Donald Holder, sound designer Brian Ronan, hair and wig design by Paul Huntley, make-up design by Angelina Avallone. Casting is by Jim Carnahan C.S.A. Music supervision is by Andrea Grody & Dean Sharenow, vocal & incidental arrangements by Andrea Grody, dance arrangements by David Chase, orchestrations by Simon Hale, and music coordination by Dean Sharenow.

TOOTSIE received two 2019 Tony Awards for Best Book of a Musical and Best Performance by a Leading Actor in a Musical; four 2019 Drama Desk Awards for Outstanding Actor in a Musical, Outstanding Music, Outstanding Lyrics and Outstanding Book of a Musical; two 2019 Outer Critic’s Circle Awards for Outstanding Actor in a Musical and Outstanding Book of a Musical; and the 2019 New York Drama Critics’ Circle Award for Best Musical. TOOTSIE was nominated for 11 Tony Awards, including Best Musical.

TOOTSIE is currently playing at the Marquis Theatre (210 W 46th Street). Tickets for TOOTSIE are available at TootsieMusical.com, at www.Ticketmaster.com (877-250-2929) or at the Marquis Theatre Box Office (210 W 46th Street).

For more information visit: TootsieMusical.com
Facebook: https://www.facebook.com/TootsieMusical/
Twitter: https://twitter.com/TootsieMusical
Instagram: https://www.instagram.com/tootsiemusical/


Sean Pate
(415) 226-1962 x250