As Zenni Marks Two-Decade Anniversary, it Continues to Invest in Game Changing Technology to Enhance Customer Experience and Doubles Down on its Community Impact Efforts
NOVATO, Calif.–(BUSINESS WIRE)–Zenni, the online eyewear retailer, announced it has sold over 51 million pairs of glasses as it celebrates its 20th anniversary and two decades of continued growth. Zenni’s business isn’t slowing down as its sales increased 15 percent year-over-year and more than 60 percent of customers returned in the last year, further cementing itself as the industry-leading source for quality, affordable eyewear.
“Two decades ago, Zenni disrupted the traditional eyewear retail industry due to our core and unwavering belief that stylish and quality eyewear should be affordable and accessible to everyone,” said Julia Zhen, CEO of Zenni. “Since starting the company in my Bay Area garage, I’m incredibly proud of the thousands of global Zenni team members over the years who had a hand in helping us reach these milestone sales numbers and more importantly, allow us to give back to those in need and advance our mission to provide eyewear to everyone.”
Zenni continues to be a retail pioneer, prioritizing its investment in technological advances to better serve customers worldwide and make ordering glasses online easier than ever. Zenni re-introduced its mobile app in 2022, allowing customers to virtually try on and order their favorite pair of glasses while on the go. The app continues to be enhanced to meet the needs of customers with new additions such as the brand’s latest tool, Find By Image. This AI-powered tool, available in the app and on desktop, allows shoppers to upload any photo of frames they see and love, say on a celebrity or influencer, and quickly find a closely matching design in Zenni’s catalog of 3,000+ frames.
Zenni also makes continued investment in lens technologies which are being embraced and ordered by a growing number of customers. Zenni has sold over 10 million pairs of Blokz, its blue light-blocking lenses, since they were introduced. Additionally, Transition Lenses, which automatically adapt to changing indoor and outdoor light, and 1.53 Trivex impact resistance lenses have seen a 229 percent and 53 percent year-over-year growth, respectively.
Last year, Zenni announced the company’s first U.S.-based manufacturing and shipping facility in Ohio, showcasing its commitment to American-made glasses and creating domestic jobs, while ensuring customers could receive their favorite eyewear in as little as two days. In addition to the brand’s U.S. expansion, Zenni continues to invest in partnerships with the biggest names in fashion and sports such as Iris Apfel, Cynthia Rowley, and NFL 49ers player George Kittle and his wife Claire.
Zenni believes everyone deserves access to eye care and for two decades the company has been providing vision and mental health resources, vision screenings and eyeglasses to children, families and communities who need it most. Since its start, Zenni has donated more than 1.2 million pairs of glasses, 2.1 million PPE kits, and has awarded more than 320 academic scholarships. Furthering its commitment to give back and make an impact in local communities, Zenni is introducing a new community impact initiative – Zenni’s Vision Van. The van will travel across the country and in many cases offer free vision screenings to those who need them most. As Zenni’s new partnership with Major League Soccer’s Columbus Crew kicks off, fans will see the Zenni Vision Van at home games. Zenni also introduced ReMakes, an eco-friendly collection that is made with 100% recycled plastic. One percent of ReMakes proceeds support the Wyland Foundation and its mission to promote, protect and preserve the world’s oceans, waterways and marine life.
To celebrate two decades in business, Zenni has rounded up the best-selling frames over the last two decades for customers to peruse and purchase and help celebrate this special moment in time.
Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With complete prescription pairs starting at just $6.95, and averaging just over $40, the company has brought massive price disruption to the traditional retail model. With over 50 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Red Sox, Call of Duty League and the Chicago Bulls. Zenni partners with designers and tastemakers on curations and collections, including Iris Apfel, Rashida Jones, Cynthia Rowley, Coco + Breezy and George and Claire Kittle. For more information, please visit Zenni.com/Press.
Cat Dillon Lyons