‘Zenni Road Trip’ Transforms Students’ Style with Fun and Affordable Eyewear
NOVATO, Calif.–(BUSINESS WIRE)–Thanks to top online eyewear brand Zenni Optical, college students in the western United States will experience how easy and affordable it is to accessorize with eyeglasses and sunglasses. Zenni today announced “Zenni Road Trip,” a college tour that will travel between campuses offering students free vision tests to help them kick off the school year seeing clearly. Keeping things playful and fun, Zenni will also show students how their personal style can be reflected through eyewear of all shapes, styles and colors.
“Price and insurance constraints are often barriers for people when it comes to having the prescription eyeglasses they want to express their personal style every day”
Zenni has customized an RV and loaded it up with hundreds of pairs of eyeglasses and sunglasses chosen by Los Angeles-based celebrity fashion stylist Lindsay Albanese. Students are invited to stop by and try on as many frames as they wish, receive a free vision evaluation, meet surprise guests, and have a chance to win a ton of cool prizes. Zenni Road Trip will include stops in Arizona, California, Colorado, Oregon, Texas and Washington state from September to October 2016.
“Price and insurance constraints are often barriers for people when it comes to having the prescription eyeglasses they want to express their personal style every day,” said Mark Brutten, director of brand marketing at Zenni Optical. “With Zenni Road Trip, we’re giving people permission to alternate eyewear styles the same way they do with other items in their wardrobe. This multi-city tour directly connects us with college students to show them that affordable, premium prescription eyewear exists for under $50.”
Along the tour route, students will be able to interact with a Zenni brand ambassador who is heading out in search of inspiration for future eyewear designs. Zenni’s social channels will have stories of these roadside adventures, clues on how to win free stuff, and invitations to followers for informal meetups during the tour.
Zenni Road Trip will include stops at the following locations:
- September 19, Auraria Campus, Metropolitan State University, Denver
- September 20, University of Colorado, Boulder
- September 23, Arizona State, Tempe
- September 28, University of California, Los Angeles
- October 4, City College of San Francisco
- October 5-6, San Francisco State University
- October 10-11, University of Oregon, Eugene
- October 13, Gonzaga University
- October 18-19, Texas Tech University
- October 24, Texas A&M University
To follow the tour, people can visit the Zenni Optical Facebook page and click on the Zenni Road Trip tab. This page will feature #ZenniRoadTrip Zelfies, host a map of tour stops and dates, and have a link to download the brand’s Spotify playlist for the tour. Additional updates can be viewed with Zenni’s Stories on Snapchat (@ZenniOptical), via Instagram (@ZenniOptical), or by following the hashtag #ZenniRoadTrip.
About Zenni Optical
Zenni Optical pioneered the online eyewear business in 2003 and makes premium eyewear affordable. Based in Marin County, California, Zenni gives men, women and kids the freedom to express their mood, personal style and individuality through great-looking prescription glasses and sunglasses. With its curated collections and thousands of frames, Zenni offers the most eyewear options. For more information, please visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.