Zenni Partners with ESL FACEIT GROUP to Promote Eye Health in Esports

Zenni Partners with ESL FACEIT GROUP to Promote Eye Health in Esports

In a thrilling development for the esports community, Zenni has forged a partnership with ESL FACEIT GROUP (EFG), the premier esports and video game entertainment company, to become the exclusive eyewear sponsor for ESL professional esports tournaments and DreamHack gaming festivals. This partnership, recently highlighted in Esports Insider, merges eye health education with cutting-edge eyewear solutions, representing a significant stride in tackling prevalent issues such as eye fatigue and strain among gamers.

Official Launch at DreamHack Festival in Dallas

We’re thrilled to announce that our partnership will launch at the upcoming DreamHack festival in Dallas, running from May 31st to June 2nd. This renowned gaming event serves as the perfect platform to unveil our co-branded collection of lifestyle and competitive eyewear and accessories to the esports community. Attendees can look forward to discovering a diverse range of stylish and functional eyewear options tailored to enhance both performance and comfort during gaming sessions.

Zenni and EFG: A Collaborative Approach to Eye Health

At Zenni, we’ve always been passionate about promoting eye health, especially among gamers who spend long hours in front of screens. Collaborating with EFG allows us to combine our expertise in eyewear with EFG’s extensive reach in the esports community to create meaningful change. This initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EGF’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

Zenni Partners with ESL FACEIT GROUP to Promote Eye Health in Esports

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Education at the Core

In our partnership with EFG, we’re tackling common problems like eye strain and fatigue in gamers. With our innovative eyewear, we’re aiming to make long hours of screen time more comfortable and promote healthier gaming habits. Our range includes lenses with advanced technology like Blokz+ Tints and anti-reflective coatings, designed to reduce eye strain and improve comfort during gaming.

Continuing the Mission

With this collaboration, Zenni reaffirms its commitment to providing eyewear and eye health education to gamers around the world. As the esports industry continues to grow, so does the need for proactive measures to support the well-being of players. By collaborating with EFG, we’re not only addressing immediate concerns but also laying the groundwork for a healthier gaming future.

Zenni Partners with ESL FACEIT GROUP to Promote Eye Health in Esports

Join Us in Promoting Eye Health in Esports

Join us in prioritizing eye health in esports! As we prepare to launch our co-branded collection at DreamHack Festival in Dallas, we invite gamers everywhere to participate in promoting eye health. Together with EFG, we’re leading the way towards a new era of esports where players can game comfortably and responsibly. Stay tuned for updates on our partnership and get ready to level up your gaming experience with Zenni.

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Alyssa Buchanan

Dr. Alyssa Buchanan is an optometrist based in Lubbock, Texas. She received her doctorate from Western University of Health Sciences in Pomona, California, and has practiced in various settings including Fort Cavazos where she provided eye care for deploying soldiers. Dr. Buchanan has since received her Master’s degree in Healthcare Administration and continues to strive to provide top-notch eyecare and make a meaningful impact in the eyecare industry.