Zenni Optical Announces Flexible Frames Line – Expanding Its Comprehensive Eyeglass Offering for Kids and Toddlers

NOVATO, Calif.–(BUSINESS WIRE)– Zenni Optical, the online optical industry leader, announced today the launch of its /kids-flexible-glasses” target=”_blank” rel=”nofollow noopener noreferrer”>Kids’ Flexible Glasses Collection. Featuring eight unique frame styles and a virtually unbreakable kid-friendly design, the Kids’ Flexible Glasses Collection is the company’s most robust kids’ collection to date, including the company’s first frames for toddlers as young as 18-months.

Zenni Optical launches a new Kids’ Flexible Glasses Collection, featuring eight unique frame styles and a virtually unbreakable design for toddlers and kids.

The Kids’ Flexible Glasses Collection features comfortable and durable eyeglasses designed to encourage independence for all kids. The new eyeglasses are made of a single continuous piece of flexible material, which means there are no joints or metal attachments, as well as no frame adjustment required for a lasting and comfortable fit. Zenni’s Kids’ Flexible Glasses are available in nine colors and eight frame styles. Prices start at $23.95 and are available for purchase online at kids flexible frames

“At Zenni we’re constantly evaluating how we can update our offerings to meet evolving customer needs. This line is particularly exciting because we’re addressing a common pain point for so many parents: unfortunately, kids break or lose glasses all too regularly,” said Bai Gan, Chief Product Officer. “These highly durable frames were designed with this in mind, and we’re looking forward to offering this line in a wide range of styles and colors at a price point that makes them accessible for everyone.”

Since its launch in 2003, Zenni has offered kids’ eyewear, helping establish the company as a leader in the online optical industry. The Kids’ Flexible Glasses Collection launch follows Zenni’s revamp of its kids’ offering in 2015 when the company introduced an updated kids’ portal on its website with a broader selection of styles, colors, and sizes.

With nearly 300 kids’ styles available to choose from, Zenni offers a unique look for every child. The Kids Flexible Glasses Collection is Zenni’s largest kids’ eyeglasses collection to date promoting creative expression and encouraging independence. Like all Zenni frames, the collection can also be customized with tints, photochromic lenses, /blokz-blue-light-glasses” target=”_blank” rel=”nofollow noopener noreferrer”>Beyond UV blue light blocking lenses, which provide all-day protection – indoors and out – against the harmful effects of high-energy visible (HEV) blue light and UV rays, and other options including personalized engraving.

For more information on Zenni’s Kids’ Flexible Glasses Collection, visit kids flexible frames and watch the collection video here.

About Zenni

Zenni Optical pioneered the online eyewear business in 2003 to make premium eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription glasses and sunglasses. With its curated collections and thousands of frames, Zenni has sold over more than 20 million pairs of glasses since its founding. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.


Zenni Optical
Sean Pate, 415-226-1962 x250
Allison + Partners
Sandra Acosta, 415-294-9847