Zenni Optical Launches “I Run For,” A Mental Health Awareness Campaign

Zenni Optical announced the launch of the “I Run For…” campaign, led by long-time brand ambassador Chase Stokes. Timed to Mental Health Awareness Month and created in partnership with nonprofit, Bring Change to Mind, the campaign celebrates the connection between movement and mindfulness—powered by Zenni’s prescription-ready sports sunglasses collection, Zunnies™.

The digital-first campaign highlights the transformative connection between movement and mental well-being, encouraging people to reflect on why they run – whether it’s for clarity, for connection, or simply for joy. The campaign also showcases the brand’s notable product innovation: Zunnies™, a collection of prescription-ready sports sunglasses built for peak performance and personal expression.

To give back during Mental Health Awareness Month, Zenni will also donate 1% of Zunnies™ proceeds in May to Bring Change to Mind, reinforcing the brand’s commitment to raising awareness and supporting youth mental health. “We’re thrilled to partner once again with Zenni on an initiative that supports our work in normalizing mental health conversations for all. Movement plays a powerful role in supporting mental clarity and wellness, and Zenni’s Zunnies™ line was created to make it easier—and more enjoyable—to get moving. With 1% of proceeds being donated to our organization, this contribution will help us take another step toward our goal of ending the stigma surrounding mental health,” says Pamela Harrington, Executive Director, Bring Change to Mind.

The campaign will come to life in-person at the NYCRUNS Summer Loving Fest on Governors Island, May 10–11, where Zenni will serve as an official sponsor. The two-day event will offer attendees a hands-on look at Zunnies™ in action. With Team Zunnies™ participating on-site, attendees are encouraged to join the run, try out the eyewear, join Zenni’s activities and giveaways onsite, and share their own personal “I Run For” stories as part of a growing community-led conversation around mental health.

“At Zenni, we believe that vision goes beyond eyewear—it’s about helping people express the best version of themselves,” said Veronica Alcaro, VP of Brand at Zenni Optical. “With ‘I Run For’, we’re proud to merge performance, purpose, and personal expression, empowering people to move for their mental health while feeling confident and supported in the right frames. Zenni is committed to accessibility, and our Zunnies™ line offers high-performance eyewear at an affordable price point, ensuring that more active individuals can experience the clarity, protection, and confidence they need to be at their best.”

The Zunnies™ collection delivers sport-ready, prescription-perfect eyewear with performance-driven features that never sacrifice style or optical clarity:

• Prescription-Ready Customization: Get clear vision with Rx lenses tailored to your needs, including custom tints and polarized lens options. Non-Rx also available.
• Built for Comfort: The exceptionally lightweight frames, combined with adjustable nose pads and temples, ensure a secure, bounce-free, and slip-free fit during even the most intense workouts.
• Full Coverage Protection: Wide, wraparound lenses provide 100% UV-blocking, impact-resistant protection designed for life in motion.

“I Run For” marks the latest in Zenni’s commitment to combining style, self-expression, and purpose—supporting how people see the world, and how they feel in it. For more information, visit [Zunnies.com/Collabs] and join the conversation @ZenniOptical using #IRunFor.