Inside Zenni’s Super Bowl Week Event with Tight End University

Super Bowl week is not just about the game. It is about culture, community, and the moments that bring it all together. This year in San Francisco, Zenni stepped into the center of it all by joining Tight End University (TEU) and Sports Illustrated for one of the most memorable nights of Super Bowl week.

On February 5, George and Claire Kittle hosted a collegiate-style celebration at Public Works that brought together NFL players, their families, celebrities, tastemakers, media, and fans. The night felt equal parts locker room, house party, and cultural moment. Zenni was right there as an embedded part of the experience.

A Natural Fit: Zenni x TEU

Tight End University is an athlete-led organization founded by Travis Kelce, George Kittle, and Greg Olsen. It was created to celebrate the tight end position while building meaningful connections across sport, culture, and community. That shared spirit made TEU the perfect partner for Zenni during Super Bowl week.

As part of the brand’s second time activating with the Tight Ends and Friends community, Zenni showed up the same way TEU does, as part of the team.

The goal was simple and intentional. Show Zenni eyewear in a way players and fans actually want to wear, share, and talk about. Zenni created a photo booth experience that allowed guests and fans to create their own Sports Illustrated cover, wearing and being gifted George Kittle’s infamous Hayden from the Kittles Collection. Props included branded helmets, footballs, and co-branded collegiate style gift bags. 

The Kittles Collection, Front and Center 

At the heart of Zenni’s activation was a pop-up product experience featuring the Hayden frames from the Kittles Collection. Inspired by George Kittle’s bold style and built for everyday wear, the Hayden frames were showcased in a locker-room-inspired display that felt right at home in the TEU environment.

Players, guests, and fans did not just see the frames. They wore them throughout the night. From arrival moments to candid conversations on the dance floor, Zenni eyewear became part of the visual language of the event. George Kittle himself arrived in style wearing his own Hayden frames throughout the party, and the rest of Super Bowl weekend.

By designing the display to mirror the energy of the room, Zenni made the product feel like an extension of the experience. 

Zenni in the Moments That Matter

Super Bowl week represents more than a game. It is a cultural crossroads where sport, style, and storytelling collide. By activating with Tight End University and Sports Illustrated, Zenni reinforced its commitment to showing up where culture is created, not just consumed.

From the Hayden frames worn throughout the night to the photobooth moments lighting up social feeds, Zenni proved that accessible eyewear can live comfortably alongside elite athletes and iconic moments without losing its authenticity.

As the confetti settled on Super Bowl week, one thing was clear. When Zenni shows up as part of the team, the impact lasts well beyond the final whistle.