Right Back at Ya: Zenni and Community Goods Team Up for Chicago Families

In partnership with Community Goods, Zenni was proud to help bridge the gaps in access to vision care and wellness education last July—just in time for students to prepare for a new school year.

Child trying on glasses with Zenni Volunteer at Right Back At Ya Event.

Children received a gift bag featuring EyeQLenz™ with Zenni ID Guard™ glasses engraved with uplifting quotes.

Empowering Chicago Families—One Vision at a Time.

For many local children and families, the start of a new school year is a mix of excitement and challenge. Our goal is to equip every student with the tools and care they need to succeed. At this year’s event, we offered free vision screenings and interactive wellness education right in the heart of the community.

With support from dedicated volunteers and team members, we screened 57 children onsite—ensuring families would know where their children’s eye health stands before the first bell rings. It was inspiring to see so many families participate in our vision screening, and incredibly rewarding to help kids get back-to-school ready with the gift of clear sight. Everyone who completed a screening received a gift bag featuring EyeQLenz™ with Zenni ID Guard™ glasses engraved with uplifting quotes to help kids feel confident and proud to wear their glasses. EyeQLenz™ with Zenni ID Guard™ filters UV and blue light, reduces glare, and helps disrupt unwanted tracking technology.

Optometrist pointing at an eye chart during a vision screening for children.

Dr. Steven Liem is assisting a child during a Zenni vision screening event.

Building Stronger Communities—with Community Goods

Our event partner, Community Goods, is a Chicago-based 501(c)(3) nonprofit founded by designer and creative Joe Freshgoods to bring vital after-school programs to students in underserved areas. With a strong focus on arts education, the organization is transforming lives across the city – helping students embrace creativity, build community, and grow their self-confidence.

We’re working together to make sure that every student has the resources they deserve. Whether it’s creative inspiration, wellness education, or high-quality vision care, Community Goods and Zenni are dedicated to supporting Chicago’s next generation in thriving.

Highlights From This Year’s Event

57 children screened onsite for vision issues—setting students up for success in the classroom and beyond.
VR demos & EyeQLenz™ with Zenni ID Guard™ gift bags: Families experienced lens technology that puts eye health education in their hands.
Wellness and education: Interactive activities and one-on-one guidance from volunteers provided families with practical tools for a healthy and confident school year.
Unstoppable energy from volunteers: Our dedicated Zenni volunteers and collaborators made the difference, ensuring every family felt welcomed, informed, and celebrated.

Volunteers standing near Zenni tents at a vision screening event.

Zenni provided free vision screenings and engaging wellness education during the event in Chicago.

The Power of Collaboration: Why It Matters

Our ongoing partnership with Community Goods is a shared commitment to removing barriers for youth, families, and communities.

For more details on our community initiatives and products, stay tuned—or visit Zenni’s Impact for family-friendly eyewear and wellness resources.

Diana Luong

Diana Luong is a seasoned brand marketer at Zenni, based in California, with over a decade of experience crafting impactful marketing strategies. Diana combines her strategic marketing acumen with a passion for creativity and community engagement.