Zenni Introduces Limited Release Collection, Unveiling New On Trend Looks Weekly

New Fashion Forward Frames Will Hit the Zenni App and Website Each Week

Zenni, the online eyewear retail leader, today announced the launch of its Limited Release Collection, which includes more than 30 fashion-forward eyeglass and sunglass styles updated each week. Each cutting-edge style is only available for a short time, normally 30 days, but the most popular sellers become permanent additions to Zenni’s impressive catalog of more than 3,000 styles.

Zenni mobile app users will get the first look at the Limited Release Collection’s glasses and sunglasses each Friday before they appear on the Zenni website every Monday at Zenni.com/limited. Zenni fans can also preview some of the stylish and unique new additions to the Limited Release Collection each Friday via Zenni’s TikTok series, “Friday Frame Finds.”

Limited Release Collection styles may include distinctive frame shapes, vibrant multi-colored combinations, seasonal and holiday-themed frames, brightly-colored tinted lenses and mirrored finishes. Glasses in the collection start at just $19.95, including lenses, and are all made from the high-quality materials for which Zenni is known. Limited Release Collection glasses can be personalized with various lens types including readers, high-index, impact-resistant, bifocals, progressives, non-prescription and Blokz®, Zenni’s blue light blocking lenses.

“The Limited Release Collection is the perfect new offering for Zenni’s stylish customers who are eager to show off their unique personality and expand their eyeglass wardrobe, as the active Zenni customer makes a new purchase every six months,” said Errol Pinto, Head of Product for Zenni. “Zenni recently surpassed 50 million pairs of glasses sold, and part of this success is our continued focus on providing customers with something for everyone and fresh new products, such as the Limited Release Collection.”

The Limited Release Collection is Zenni’s latest new product offering as the brand continues to provide its customers with the most high-quality eyewear options to express their personal style at an affordable price. The collection comes on the heels of Zenni’s recently introduced Fast Frame premium service that expedites new eyeglass orders so U.S.-based customers receive their glasses in as quick as two business days. The brand also recently launched ReMakes™ by Zenni, its first collection of sustainable glasses made with 100% certified recycled post-consumer plastic.

For more on the Limited Release Collection, visit Zenni.com/limited.

About Zenni

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With complete prescription pairs starting at just $6.95, and averaging just over $40, the company has brought massive price disruption to the traditional retail model. With over 45 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Red Sox, Call of Duty League and the Chicago Bulls. Zenni has worked with designers and tastemakers on curations and collections, including Iris Apfel, Rashida Jones, Cynthia Rowley and George and Claire Kittle. For more information, please visit Zenni.com/Press.


Cat Dillon Lyons