Zenni’s Season of Impact: Advancing Vision Health from the SF Zoo to the California Academy of Sciences

September and October were a season of celebration, discovery, and, at Zenni, deep community engagement. As the air cools and families come together for fall festivities, we’re reflecting on two incredible events that highlight what it means to bring accessible vision care to life.

Lighting Up the Bay at SuperNatural with the California Academy of Sciences

On October 24th, 2025, our team partnered with the California Academy of Sciences for their highly anticipated SuperNatural event—a family-friendly evening dedicated to fun, learning, and health in the heart of San Francisco. The museum buzzed with energy as over 2,000 guests explored the iconic exhibits while encountering Zenni pop-up activities and educational corners designed to turn curiosity into real wellness knowledge. At Zenni, we believe seeing well is living well, and moments like these demonstrate why accessible, joyful education matters so much.

Vision Screenings and EyeQLenz for All

The highlight of the evening was providing vision screenings alongside innovative VR-based eye vision tests. Each guest walked away with a free pair of EyeQLenz™ with ID Guard™ glasses.  After their screenings, visitors were invited to take part in our custom eyeglass-chain craft table. This hands-on activity allowed guests to personalize their own eyewear chains. It was a celebration of self-expression and a reminder that vision care can be fun. We loved seeing kids, parents, and grandparents unleash creativity and take home a piece of the experience.

Designing for Community, with Community

For Zenni, true innovation means listening. Attendees tried out new frame styles and offered feedback to our teams, helping shape the next generation of Zenni products. This direct engagement is a partnership that reinforces our commitment to continuous improvement and genuine connection.

Stepping Up for St. Jude at the San Francisco Zoo

In September, Zenni joined St. Jude Children’s Research Hospital for their annual St. Jude Walk at the San Francisco Zoo. This event is much more than a fundraiser. It is a joyful day of community, hope, and celebration of children’s health. Throughout the day, our volunteers connected with families and children, distributed gift bags, and witnessed how eyewear and education empower families to make informed health decisions.

Enhancing Family Experiences with EyeQLenz

Throughout the day, we shared the benefits of EyeQLenz™ and ID Guard™ in interactive demos, helping families understand the importance of shielding UV and  blue light for all ages. From little ones marveling at new colors in our demo area to volunteers answering questions about kids’ eye health, it was a lively, inspiring atmosphere.

Our vision health tent served as a hub to engage families and caregivers while educating them on vision health and children’s eye needs. We conducted on-site vision screenings, identifying potential challenges and providing resources for follow-up care. With a 41% referral rate, it served as a reminder of the many children still in need of access to critical vision services. For Zenni, small moments, such as a child putting on their first pair of glasses, are just as meaningful as major milestones.

Building on Our Progress Together

Our events are not just about visibility but about showing up with intention. From customizing eyeglass chains with families at the California Academy of Sciences to walking alongside patients and supporters at the St. Jude Walk, Zenni’s team brings creativity, empathy, and enthusiasm to every activation

Rooted in a Commitment to Service

These fall events are shining examples of Zenni’s broader commitment to Corporate Social Responsibility (CSR), which is defined by measurable action:

• Supporting accessible vision care for every family
• Donating glasses to children and adults in need
• Fostering education about eye health at any age
• Partnering with organizations like St. Jude and forward-thinking museums to create memorable, meaningful impact

We remain focused on continual improvement and refinement, collaborating with partners and communities to serve you better in the future.

Looking Ahead, Join Our Vision for a Brighter Tomorrow

If you attended one of our recent events, thank you for your enthusiasm, your feedback, and your commitment to vision health. If you are new to Zenni or just learning about our CSR efforts, we invite you to become part of this ongoing story. Help us spread the word, support your community, and never underestimate the value of seeing and living life more clearly.

Learn more about Zenni’s mission for community health, and find out how you can join us for the next event here.