Split image showing facial tracking on one side and Zenni ID Guard anti-infrared lens blocking detection on the other.

Keep Your Identity On Lock

Infrared-reflective lens tech helps reduce unwanted tracking and defends against sun’s infrared rays.

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Zenni ID Guard Innovation

Advanced lens coating delivers anti-infrared tech and signature style.

Group of three people—an adult woman, adult man, and child—all wearing glasses with Zenni ID Guard, smiling under bright daylight with a clear blue sky background.

Your Face Isn’t A
Database

Your biometric data is being collected—most people never know.

Woman with facial tracking on one side of face and Zenni ID Guard anti-infrared lens blocking detection on the other.

Infrared Is Everywhere

Cameras use infrared light to map your face. ID Guard reflects it.

Man wearing glasses with Zenni ID Guard pink-sheen lenses, smiling and looking off camera with a patterned shirt against a light blue background.

Pink Means Protected

That pink sheen? It's not just a vibe—it’s smart lens tech in action.

Array of Zenni glasses with Zenni ID Guard pink-sheen lenses on a blue background.

Instant Privacy Shield

Turn any frame into an infrared reflecting shield.

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George Kittle wearing Zenni ID Guard glasses.

Opt In To Privacy

Privacy-first eyewear is here - stay ahead of the curve.

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Built-In Privacy

Proprietary pink sheen coating reflects infrared light to disrupt unwanted tracking—upgrade any lens.

Our proprietary anti-infrared coating offers up to 80% more near-infrared protection than standard lenses, helping disrupt unwanted facial tracking. That subtle pink sheen? It’s the visible signal of invisible protection. Plus, it reduces glare, resists scratches, and defends against the sun’s infrared rays for added comfort and clarity.

Zenni ID Guard is available now on EyeQLenz™—more options coming July 2025.

Close-up of tortoiseshell glasses showing pink sheen labeled 'Anti-Infrared Lens' and 'Pink Sheen Protection'.

Frames

Tortoiseshell Round Glasses #109825

See Clearly. Stay Protected.

Zenni ID Guard upgrades your lenses with built-in privacy, smarter clarity, and cleaner surfaces.

Anti-Infrared

Reflects near-infrared light commonly used in facial tracking—plus defense from the sun’s IR rays.

Scratch-Resistant

Durable surface coating helps protect against everyday scratches and scuffs.

Anti-Reflective

Minimizes glare and reflections for clearer, more comfortable vision.

Water-Repellent

Repels water and dust to keep lenses cleaner and clearer, longer.

Zenni ID Guard™ Availability

Zenni ID Guard is included with EyeQLenz™—available now.
Starting July 2025, add the advanced coating to other lenses for just $14.95.

features	Available Now!	Coming in July	Coming in July	Coming in July
Best for	Indoor & Outdoor use	Daily lens for heavy screen time	Outdoor use (sunglasses)	Daily standard lens
Lenses offered (Prescription & Non-Prescription)	EyeQLenz™	Blokz®, Blokz® Plus Anti-Fatigue	Outdoor: Classic Tint Sunglasses, Polarized, Blokz® SunglassesPhotochromic: Standard Photochromic	Clear
Zenni ID Guard	Included	Easy add-on	Easy add-on	Easy add-on

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How to Order Zenni ID Guard

Upgrade your lenses with built-in privacy and protection—in just 3 steps.

Illustration of a woman holding a smartphone with glasses on, using virtual try-on, on a blue background with subtle lock icons.

Choose Your Frame

Find your favorite style and fit—try them on virtually.

Illustration of a prescription form with a checklist of lens types on a blue background with subtle lock icons.

Add Rx if Needed

Upload your prescription. Non-Rx also available.Single Vision
Progressives
Reading
Bifocals
Non-prescription

Illustration of pink-sheen glasses with a lock icon above, indicating lens for privacy protection.

Select Lenses

Select Zenni ID Guard

Zenni ID Guard FAQ

Zenni ID Guard uses a specialized coating that reflects a significant portion of near-infrared light—the same wavelength commonly used by various tracking systems. By reflecting this light away from your eyes, the coating may help disrupt certain infrared detection methods that rely on this type of light.

Zenni ID Guard can be added to a wide range of our lens types, including:

Clear lenses
Blokz® and Blokz® Plus Anti-Fatigue
Standard photochromic lenses
EyeQLenz™ (available now!)
Classic sunglasses
Polarized lenses
Blokz® sunglasses

Zenni ID Guard is not compatible with the following lens types:

Blokz® Plus Tinted
Blokz® Photochromic
FL-41
Night Driving
Transitions®

The subtle iridescent pink sheen on your lenses comes from our special anti-infrared coating, which is a sign that the lenses are actively reflecting infrared light to help disrupt unwanted tracking. This is the visible effect of Zenni ID Guard at work and does not affect your vision or noticeably change the appearance of your glasses when worn.

Infrared light is all around us, from natural sunlight to artificial sources like digital screens and LED lighting. While invisible to the naked eye, infrared rays or prolonged exposure to infrared light may potentially affect eye health over time.

Zenni ID Guard's coating reflects approximately 75% of near-infrared light (700-1050 nm), which can help disrupt unwanted tracking systems and potentially reduce strain from long-term infrared exposure.

The anti-infrared coating's pink sheen can interact with your chosen tint color, creating subtle variations in appearance depending on lighting conditions and your environment. While these factors may subtly shift how the tint color appears, rest assured your lens performance and protection will remain consistent.

Zenni ID Guard may interfere with Face ID, Windows Hello, and similar features that use infrared light for facial recognition. You may need to remove your glasses temporarily to use these features. This interference is actually a good sign, as it means the coating is successfully reflecting the infrared light these systems rely on.

We ship to over 200 countries worldwide. For a full list of countries, read more here. For estimated delivery times, check out our shipping policy, which covers standard, expedited, and international shipping estimates and costs. Please note that Zenni ID Guard is not available with rush delivery due to its specialized manufacturing process.

EyeQLenz and Zenni ID Guard are designed to reflect signals to help disrupt unwanted tracking under certain conditions. Results may vary due to recognition technology and environmental factors. Zenni does not guarantee that its products provide anonymity or total protection from surveillance and biometric identification. Users of Zenni’s EyeQLenz and/or Zenni ID Guard are solely responsible for (1) complying with all federal, state, and local laws and regulations, including but not limited to anti-masking, biometric, identification, and facial recognition laws and regulations, and (2) adhering to private property policies that may prohibit the use of such eyewear. Zenni does not condone and shall not be liable for any misuse of its private protection eyewear.