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Eyewear for Everyone - About Us Zenni

EYEWEAR FOR EVERYONE!

Making stylish, affordable vision care accessible to millions since 2003.
Teal banner with white text reading "Helping you see life clearly—and live it boldly"

A MISSION THAT’S STILL CLEAR

We started with a bold idea: Make quality eyewear affordable & accessible. 22 years later, we’re still at it.
Illustration of a desktop monitor displaying sunglasses with a red arrow cursor.

2003
Where It Began

Launched the first online-only eyewear site with stylish, quality glasses at affordable prices.
Illustration of sunglasses with a yellow price tag showing a discounted $6.95 price.

2005
Game-Changing Value

Dropped starting prices to $6.95—making eyewear that fits every budget a reality.
Illustration of a person using a smartphone for virtual try-on with glasses.

2007
Try Before You Buy

Introduced Virtual Try-On, making it fun and easy to find your perfect pair—just snap a selfie.
Illustration of round eyeglasses with a yellow shield icon representing blue light protection.

2016
Blokz® Launch

Rolled out Blokz® lenses to shield your eyes from blue light while you work, play, and scroll.
Illustration of white glasses over a basketball.

2018-2019
Major Team Spirit

Debuted as Official Eyewear of the 49ers and Bulls—bringing Zenni style to fans and care to communities.
Illustration of a person wearing glasses and a face mask.

2020
Stepping Up

Donated 2M+ PPE items during COVID and opened our Ohio facility to get glasses to you, faster.
Illustration of yellow glasses in front of a soccer ball.

2023
Team Spirit Grows

Official Eyewear of the Boston Celtics and Columbus Crew—bringing Zenni style to more fans.
Illustration of translucent lenses with a yellow '3 in 1' arrow loop.

2024
EyeQLenz™ Launch

Unveiled revolutionary 3-in-1 lenses that protect against blue light, UV rays, and infrared—all at once.
Illustration of teal glasses on a pickleball paddle.

2025
Serving Up Style

Official Eyewear Sponsor of Major League Pickleball-energizing every match and move.
Illustration of the number 70 with sparkles, representing 70 million pairs sold.

2025
Mission Milestone

From one bold idea to 70 million pairs--helping more people see clearly and live better.
Zenni's 22-year anniversary logo with a party hat.

2025
Looking Forward

Affordable eyewear for everyone. Bold ideas shaping the future of vision care.

MAKING AN IMPACT

Helping people embrace life with clarity.
Orange graphic showing 2,394,031 pairs of glasses donated with invitation to join vision charity movement

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PAIRS OF GLASSES DONATED

Be part of the movement for clearer vision where it’s needed most.

Pink graphic highlighting 6500+ community vision screenings and their impact on helping people see clearly

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COMMUNITY VISION SCREENINGS

Helping more people see clearly, live well, and dream big.

Yellow graphic showing $1,376,149 donated to charities and communities in need

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DONATED TO CHARITIES & COMMUNITIES IN NEED

Support recovery efforts, spark wellness, and uplift lives.

Illustration of a person with pink hair and glasses reaching for a gift box against a blue background with white clouds.

SEEING HOPE,
SHARING VISION

When disasters hit, Zenni steps up. From the devastating LA fires to Hurricanes Helene and Milton, we've delivered over 211,620 pairs of glasses—restoring clarity, comfort, and confidence to impacted communities.
Discover our impact

MORE THAN GLASSES - SEE WHAT WE’RE ABOUT

From how we craft your eyewear to how we give back—explore what makes Zenni different.
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DESIGNED, MADE AND PRICED FOR YOU
Orange Zenni translucent eyeglasses On light orange background.
ZENNI IN THE SPOTLIGHT
Various Zenni eyeglass frames arranged on a light background

FIND YOUR PERFECT PAIR

Three different Zenni eyeglass styles displayed on a white bust sculpture.
STYLE, VISION, AND BEYOND
Hands adjusting red Zenni eyeglass frames
JOIN OUR TEAM
Healthcare provider conducting a vision screening exam on a child.
EYEWEAR WITH PURPOSE
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A Clearer World for Everyone

Proudly serving customers through our mission to make high-quality eyewear affordable for everyone—while expanding access to vision resources, screenings, and glasses in communities that need them most.

AWARD-WINNING, CUSTOMER-LOVING

Top-rated care that keeps things easy—every step of the way.
An illustration on a light blue background with faint sprinkles and dots. A dark red hand with gold jewelry is reaching down to place a pair of sparkly, red sunglasses with a small heart decal into a dark teal shopping bag.

Best Brand Experience

Retail TouchPoints 2024 WinnerJoyful shopping. Seamless service. A better way to buy.
An illustration on a dark teal background with dark teal sprinkles and dots. Two hands are holding mobile phones, rising from the bottom. The hand on the left is holding a phone with a speech bubble showing a heart, and the hand on the right is holding a phone with a heart on the screen.

Top Customer Service

USA Today 2024 ChampionReal support, real care—so you always feel taken care of.
An illustration on a light blue background with faint sprinkles and dots. A hand is making a finger heart gesture inside the lens of a pair of round, dark-rimmed glasses, with a red heart visible inside the lens.

#1 Eyewear Retailer

Newsweek 2024 HonoreeRecognized for making optical shopping smooth and stress-free.

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